Sustainable Marketplace: Values-Driven Shopping- Kellee Marlow & Katie Tyson

Subscribe

SUMMARY

What if values-driven shopping could be easier than you think? You could go to a particular place where all products have been vetted for sustainability and social good, similar to what Whole Foods has accomplished in its purpose-driven mission of delivering natural or organic products to promote healthy living. Kellee talks with Katie Tyson, co-founder of Hive about the movement toward values-driven shopping. She shares how we can consume with the goal of making positive impact at the same time.

GUEST NOTES

Every dollar you spend determines who and what thrives. According to Nielsen, e-commerce is booming, with the online grocery industry expected to exceed $100 billion by 2022. In this larger retail shift, consumers are also looking to support brands that embody their values. 75% of millennials are actively changing their consumption habits to reduce their impact on the environment, with 80% willing to pay more for products with social responsibility claims. By 2021, consumers are projected to spend nearly $150 billion on sustainable goods.

Katie Tyson is the co-founder of Hive, a new online marketplace for sustainable grocery and household products, where consumers can shop their values and make an impact with every purchase. Founded in 2020, the company is on a mission to create an ecosystem where every purchase contributes to a more sustainable and equitable world. The platform features a collection of environmentally-friendly and socially-conscious brands. All Hive marketplace products are vetted by the Hive Five, a set of curation criteria that revolve around: rave-worthiness (high quality), low impact ingredients, environmentally-friendly packaging, low carbon footprint and a commitment to social good. 

WHAT IS SPARK?

Spark, hosted by Kellee Marlow, on KXSF.FM in San Francisco, focuses on curated conversations with change-leaders and influencers- to inform minds, inspire ideas and ignite innovation. Basically, conversations that enable us to transcend beyond what we believe we are capable of.