Rise of Influencer Marketing- Kellee Marlow & Aliza Freud

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SUMMARY

The direction of marketing has changed with the rise of social media playing a significant role into how the word gets out about a particular product or service. Now, the direction of marketing on social media has evolved to influencer marketing which is where the perception of the trusted advisor or celebrity can drive or influence behavior among its followers and fans. 

Kellee talks with Aliza Freud, CEO of SheSpeaks, that now has the largest community of female influencers of 250,000, reaching 300 million consumers per month. She shares how to leverage influencer marketing to get the word out about your product or service. 

GUEST NOTES

Aliza Freud is the Founder and CEO of SheSpeaks, which was launched in 2008 as a platform to amplify women’s voices. It is now the largest community of female influencers, reaching 300 million consumers per month, through brand programs designed and executed to drive real impact. The platform has become the voice of female consumers and influencers. It has created an award-winning Influencer Platform, with over 250 thousand members. Aliza Freud's expertise has been featured on ABC News, MSNBC, Good Morning America and in Forbes, The Wall Street Journal, New York Times and The Economist.

WHAT IS SPARK?

Spark, hosted by Kellee Marlow, on KXSF.FM in San Francisco, focuses on curated conversations with change-leaders and influencers- to inform minds, inspire ideas and ignite innovation. Basically, conversations that enable us to transcend beyond what we believe we are capable of.